About Ready


About Ready


Ready Entertainment was established in 2000 and is a professional casting agency

that supports effective marketing of Client by proposing domestic and foreign celebrities, models, and influencers as advertising models.


In 2018, it became a subsidiary of Kakao Entertainment,

showcasing unique competitiveness and a presence in the international advertising market as a comprehensive entertainment company.

PERFORMANCE

Ready Entertainment's achievements in 2023

1,480  cases

4,920  people

90.2  billion




ad in progress

Advertising Contract Celeb / Model


Celeb advertisement billing amount





HISTORY

2024




2023





2022





2021





2020



2019






2018 





2017




2016






2015

~2012













2000









Developed with Kakao Entertainment, launching the digital model solution service 'REO' based on big data (Feb).


Developing an AI solution service based on machine learning (developing).


Development of 'Digital Model Solution' B2B service jointly conducted with Kakao Entertainment based on big data


Launched readyX, a label specializing in models


Hosted the 1st RMA [Ready Model Awards]


Business agreement with France's leading casting agency [LE CASTING PARISIEN]

Securing Korea’s first European base through competitive partnerships


Establishment of MUSE STUDIO


Expansion of professional studio facilities such as AUTOFIX (automation studio) / ACTING ROOM


MUSE Open Global Service Launch Media Content Production and Creator Development


Launch of client/model profile platform MUSE


Advertisement contract signed Chris Pratt [Fortnite] / Chris Hemsworth [Traha]

Acquisition of <Agency Myeongmun>, a drama casting company


[Strategic equity investment in Kakao Entertainment and Ready]


2018 PyeongChang Winter Olympic Opening and Ceremony Headliner Recruitment Agency


Establishment of professional digital marketing / influencer agency [Muse9] division

Established a PPL division specializing in Korean and Chinese dramas and movies


U.S. Character Licensing Agency 

Signed a business agreement with Corbis USA and Green Lights


China Shanghai Drama and Film Festival Official invitation from Korea


Representative of Korean agency at China Cosmetics Expo


Participated in Guangzhou Advertising Association Seminar in China as a representative of a Korean agency


Celebrities and celebrities cast at the 50th Grand Bell Awards


Establishment of celebrity portrait rights and copyright-related advertising use licensing division

Establishment of agent division dedicated to domestic and foreign famous entertainers (professional celebrities, singers, actors, etc.)


Advertising contract signed Robert De Niro [Paradise Walkerhill Casino] / David Copperfield [Samsung Smart TV]

Signed copyright and portrait rights advertising contracts Agatha Christie / Atom Author Osamu Tezuka / Robert Capa / Gaudí


Founded Ready Entertainment

Ready Entertainment was established in 2000 and is a professional casting agency that supports effective marketing of Client by proposing domestic and foreign celebrities, models, and influencers as advertising models.


In 2018, it became a subsidiary of Kakao Entertainment, showcasing unique competitiveness and a presence in the international advertising market as a comprehensive entertainment company.

PERFORMANCE

Ready Entertainment's achievements in

2023

1,480 cases


ad in progress

4,920 people


Advertising Contract Celeb / Model

90.2 billion


Celeb advertisement billing amount

HISTORY

2024

Developed with Kakao Entertainment, launching the digital model solution service 'REO' based on big data (Feb).


Developing an AI solution service based on machine learning (developing).


2023

Development of 'Digital Model Solution' B2B service jointly conducted with Kakao Entertainment based on big data


Launched readyX, a label specializing in models


2022

Hosted the 1st RMA [Ready Model Awards]


Business agreement with France's leading casting agency [LE CASTING PARISIEN]

Securing Korea’s first European base through competitive partnerships


2021

Establishment of MUSE STUDIO


Expansion of professional studio facilities such as AUTOFIX (automation studio) / ACTING ROOM


2020

MUSE Open Global Service Launch Media Content Production and Creator Development


2019

Launch of client/model profile platform MUSE


Advertisement contract signed Chris Pratt [Fortnite] / Chris Hemsworth [Traha]

Acquisition of <Agency Myeongmun>, a drama casting company


2018

[Strategic equity investment in Kakao Entertainment and Ready]


Building partnerships and collaboration systems with BH / Soop / Starship / J-Wide / Fave

Merger with modeling agency <Casting Bom>

2018 PyeongChang Winter Olympic Opening and Ceremony Headliner Recruitment Agency


2017

Establishment of professional digital marketing / influencer agency [Muse9] division

Established a PPL division specializing in Korean and Chinese dramas and movies


Established a Korean model development division in Asia


2016

U.S. Character Licensing Agency 

Signed a business agreement with Corbis USA and Green Lights


Garfield (famous American character) / Jean-Jacques Champé (famous French illustrator) / Edison

China Shanghai Drama and Film Festival Official invitation from Korea


2015

~

2012

Representative of Korean agency at China Cosmetics Expo


Participated in Guangzhou Advertising Association Seminar in China as a representative of a Korean agency


Celebrities and celebrities cast at the 50th Grand Bell Awards


Establishment of celebrity portrait rights and copyright-related advertising use licensing division

Establishment of agent division dedicated to domestic and foreign famous entertainers (professional celebrities, singers, actors, etc.)


Advertising contract signed Robert De Niro [Paradise Walkerhill Casino] / David Copperfield [Samsung Smart TV]

Signed copyright and portrait rights advertising contracts Agatha Christie / Atom Author Osamu Tezuka / Robert Capa / Gaudí


2000

Founded Ready Entertainment